Marketing “Aha!” moments: Stop waiting. Start making.
Your insights and ideas are not worth the wait. So don’t wait. Get the full picture from your marketing, so you can act swiftly and impactfuly.LEARN HOW
Make Every Ad Dollar Count
Understand the impact of every marketing dollar spent, track customer acquisition costs, and identify the most lucrative channels and campaigns.
Test your media before rolling out
Pinpoint the strengths and weaknesses of your campaign long before it hits the airwaves. We can help you pilot your campaign on a sample that carefully represents your target audience. With insights in hand, you can tailor your content to make the best impression and drive real customer growth.
Earn Customer Growth and loyalty
Loyal customers are lucrative customers. So why not maximize their impact? We can help you model customer loyalty against competition and accurately describe and predict the impact of customer loyalty on your revenue.
Deeply understand your customers’ needs, refining concepts and ensuring your offerings are on the mark. We can help you…
CONDUCT BENCHMARKING STUDIES
Discover what consumers love about products in your category and why. Competitive knowledge can help you build products that stand out in the market, win market share, and bolster brand loyalty.
TEST AND REFINE PRODUCT CONCEPTS
Put your product concepts to the test with focus groups, in-home experiments, and rigorous analyses of data gathered in experiments. We can help you design studies that get your products ahead and tell you what customers truly think.
Analyze Product Attributes
Want to know what features matter most? Run optimal designed experiments to define and predict what product features customers love.
Before joining Predictum, he worked for 38 years at Procter & Gamble, where his last assignment was the Empirical Modeling leader for the company. Cy is a member of the P&G Prism Society, which represents the top 1% of P&G engineers, for profitably applying his technical mastery. His contributions have resulted in hundreds of millions of dollars in annual savings. His cross-industry work in manufacturing, engineering, and R&D has spanned molecular-scale to full-scale technologies, as well as material, formulation, process, packaging, and consumer models.
Cy holds a B.S. in Civil Engineering from Rose-Hulman Institute of Technology.
Expertise and credentials include:
- Quantitative Research & Analysis
- Customer Research Design
- Market & Customer Baselines
- Choice Modeling & Segmentation
He is a Six Sigma Master Black Belt, the founder of the Carlson School of Management Discrete Choice Experimental Design Think Tank, an ISO 9000 – Quality System Lead Auditor, and National Quality Award Senior Examiner.
Global food and beverage manufacturer predicts consumption using S-VEM Machine Learning
Predicting how often consumers will purchase food and drink items can be challenging when equipped with data sets from countries across the globe, and the need to make accurate predictions.
Predictum Inc. partnered with a global food and beverage manufacturer to determine if their advertising affected consumption.
Techniques included using the SVEM Machine Learning Add-In for JMP to model the factors that most influence consumption and then answer how likely customers would be to consume given ad spend.
Predicting product consumption and sales across various countries caused difficulty
A tailored application of SVEM Machine Learning to use consumer data to make high accuracy predictions.
Real time alerts with action to resolution time cut by 49%
Your Next Breakthrough Begins Now
We’re excited to help you elevate your campaigns and initiatives. Get in touch with us below.